Cookie Policy

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve user experience, and provide information to website owners. Cookies may be 'session' cookies that are deleted when you close your browser, or 'persistent' cookies that remain on your device for a set period or until you delete them.

2. Cookies We Use

• Strictly necessary cookies — required for the website to function. These include session management, security tokens, and load-balancing cookies. You cannot opt out of these without affecting site functionality.
• Performance and analytics cookies — used to understand how visitors interact with our website. We use tools such as Google Analytics to collect anonymised data on page views, session duration, bounce rates, and traffic sources. This helps us improve the site.
• Functional cookies — used to remember your preferences and settings, such as language preferences and whether you have dismissed the cookie banner.
• Marketing and targeting cookies — used to track visitors across websites and deliver relevant advertisements. We use tools such as Google Ads and Meta Pixel for retargeting campaigns. These are only set with your explicit consent.

3. Third-Party Cookies

• Google Analytics (analytics.google.com) — collects anonymised usage data to help us understand website performance. Data is processed according to Google's privacy policy.
• Google Ads — sets cookies used for conversion tracking and remarketing. You can opt out via Google's Ad Settings.
• Meta Pixel — sets cookies used to measure the effectiveness of advertising on Facebook and Instagram. You can opt out via Meta's Privacy Settings.
• Clerk (clerk.com) — our authentication provider sets cookies necessary for secure session management when you log in to any client portal.
• Intercom or live chat providers — if enabled, chat widget providers may set cookies to maintain chat sessions and track usage.

4. How Long Cookies Last

• Session cookies — deleted automatically when you close your browser.
• Authentication cookies — typically expire after 30 days of inactivity.
• Analytics cookies (Google Analytics) — persist for up to 26 months.
• Marketing cookies — typically persist for 90 to 180 days depending on the provider.
• Preference cookies — persist for up to 12 months.

5. Your Choices and Controls

• Cookie banner — when you first visit our site, you will be presented with a cookie consent banner allowing you to accept all cookies, reject non-essential cookies, or customise your preferences.
• Browser settings — most browsers allow you to refuse cookies, delete existing cookies, or alert you when cookies are being set. Refer to your browser's help documentation for instructions.
• Google Analytics opt-out — you can install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.
• Google Ads personalisation — manage your Google ad settings at adssettings.google.com.
• Meta advertising preferences — manage your Facebook ad preferences at facebook.com/ads/preferences.
• Note: disabling certain cookies may affect the functionality of our website and services.

6. Do Not Track

Some browsers transmit 'Do Not Track' signals to websites. Our website does not currently respond to such signals. If an industry standard for responding to Do Not Track signals is established, we will update this policy accordingly.

7. Updates to This Policy

We may update this Cookie Policy from time to time as we add new features, adopt new technologies, or in response to changes in law or regulation. When we make material changes, we will update the 'last updated' date at the top of this page. We encourage you to review this policy periodically.